It was bound to happen. Just as the Internet and online media surpassed print media years ago, more people now use the Internet and view online media than watch television, due partly to the large expansion in the number of mobile devices.
The Internet has been absorbing viewers that previously subscribed to cable, according to new data from PwC. Netflix has become the major competitor with cable in the US:
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Cable subscriptions among 18-to-24-year-olds dropped to 71 percent in 2014, down 6 percent from the year before.
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71 percent of pay TV subscribers ages 25 to 34 also had Netflix in 2014, up from 51 percent.
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58 percent of 50-to-59-year-old TV subscribers also had Netflix in 2014, up from just 19 percent in 2013, the Wall Street Journal reported. More info here.
The implications for advertisers are significant. Just as advertising budgets have moved away from print media, television advertising will continue to decline.
Now is an advantageous time for many advertisers to move to both online media and search engine marketing (SEM). Contact us to learn how we can create a custom online marketing strategy that will accomplish your business’ goals.
