Big Changes to Google’s Search Results
Google has decided, rightly so, that mobile-compatible sites will rank higher in search engine results that those that are not mobile-friendly. With searches from mobile devices already outnumbering those from laptops and desktops, this is a logical step in the evolution of search. In addition, e-commerce transactions will outnumber those done on computers sometime before the end of 2015.
From Google’s Webmaster Blog:
“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Google is rewarding those sites that have moved ahead with mobile-compatibility, and is penalizing those which have not. As the world becomes more mobile, it is increasingly more important that web sites are easily viewed by visitors on mobile devices.
What Does this Mean for you?
This is significant for many businesses who do not already have mobile-compatible sites. Your web site will rank much lower in the search listings on Google. This can obviously mean lost prospects and sales for your business.
Every site that Chatham Marketing creates for our clients is built in responsive design. This means that no matter what type of device your visitors are using, they automatically will see your site in a version that is optimized just for them. In addition, we optimize all the content in your site (SEO) for the search engines, to raise your rankings.